Morphology Exercise

Morphology Exercise


1.     Square 1”x1” square grid.
2.     Colors: Red, White and Black/Red.  The red background fades from a burgundy like color on the left side and a lighter color on the right.  The white contains all of the text and the black/red is the color of the figures.
3.     The type is future and alternates between black, dark red and a pinkish red. It is all in lower case.
4.     The image contains two pointed triangular shapes containing the text.
a.     There are bimorph shapes breaking up the bottom of the triangles.
b.     There is a large square like stable shape to the left of the cover
5.     There are straight lines forming pillar like shapes on the left of the front and the right of the back.
6.     Overall the design is stable while creating some tension. The triangles would give the impression of instability if it were not for the strong black shapes.
7.     Positive and negative space are about equal.
8.     The parts are greater than the whole.
9.     No border is used. The red bleeds to the edge.


Visual Logic Exercise

Visual Logic Exercise





Extra Credit: AIGA Portfolio Review

Extra Credit: AIGA Portfolio Review


Record Cover

Record Cover




Swiss





PoMo




Swiss Design

12"x12"

Front cover



Back Cover


8"x8"

Post Modern 


Swiss International



Project Brief





Post Modern Graphic Design

Post Modern Graphic Design

Wolfgang Weingart


April Greiman


Emigre Rudy Vanderlans and Zuzano Licko


Neville Brody



David Carson


Jeffrey Keedy


Ed Fella












BDPF

BDPF


Reading 4

But is it art?

1.     Context-you only understand the meaning of art because of your knowledge of context and culture.
2.     Expression Theory of Art- art can communicate feelings and emotions.
Cognitive theory of art- art can communicate thoughts and ideas. Bacon communicates complex thoughts, so its similar to language.
3.     Unconscious Feelings- Freud believes art is an expression of unconscious  feelings.
4.     Conscious Desire- biological desires we are aware of.
5.     Libido- sexual desire.
6.     Sublimation- Freud believed that this psychological process allowed people there creativity.
7.     Author Function- we shouldn’t be so concerned in figuring out the author’s intentions when searching for correct interpretations.
8.     Paradox/conundrum- design that could be true but contradicts itself.
Historical Context- art has meaning that is grounded in cultural and historical context.

To be continued