Reading 3
Constructivism
“Every invention in art is a single event in time, has no
evolution.”
Technical aspects are inseparable from the artistic aspect.
Technical inventions are the Gutenberg press and nothing-substantial invention
until the advent of photography.
Creativity is not private property.
The printed sheet transcends space and time. The infinity of
the book must be transcended. The electro-library. Foreseeing the E-Book?
Rodchenko
Rodchenko is one of three original founders of the
constructivist movement. Rodchenko used a simple color palate mostly consisting
of red, white, black, green and sometimes blue. He is known for strong diagonal
vectors. Eventually he came to love photography and photomontage.
El Lissistsky
He was greatly aware of the literacy rates in his country.
He believed graphic design and art as a whole could communicate to the mostly
illiterate populace.
Stenbergs
This team of design brothers were inseparable. They utilized
contrast, using changes of scale and extreme close-ups. Again as with many
constructivists they utilized a limited but highly vivid color palate.
