Reading Two
Futurist
Manifesto
Look
forward, not to the past.
War is a
necessity for the health of human spirit.
War is purification and should be glorified for its “hygienic”
properties. Futurists wanted to make a graphical representation of new
technology ‘the machine.”
Marinetti
Best known
as the author of the Futurist Manifesto, Marinetti was a poet that desperately
wanted to defeat the past and move into the future. Thought that art could only
be violence, cruelty and injustice. Broke the existing rules of typography by
mixing typefaces and varying their angles and sizes. Would try to make the
words look how they sound.
Edward
Kauffer
Edward
Kauffer was an American born artists that is best known for his success abroad;
primarily in England. Perhaps best known for his work with the London
Underground for which he designed over 100 posters. After much success in
London, he moved to New York in 1940. This move did not go well, his designs
were not well received by America’s conservative commercial art world.
El
Lissitsky
El
Lissitsky was a Russian designer that was influenced early on by the
Suprematists. The Suprematists believed that art need not serve any function
beyond its intrinsic, spiritual value. He eventually broke away from
Suprematism in order to serve Russia’s new Communist state with a group called
the Constructavists. Lissitsky strongly
believed that visual communication had the ability to communicate to the largely
illiterate masses and promote social and political change.
